Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

Imagine a community where no child goes without food/no senior is isolated. That’s our goal, but to get there, we need to effectively tell our story to those who can help us grow. We are looking for a skilled professional to help us craft a "Case for Support"—a persuasive narrative that highlights our impact and turns potential donors into long-term champions.

By lending your skills to this project, you aren't just doing "marketing work"; you are securing the future of our organization. Your work will: Create a compelling, professional story that clarifies our mission and purpose. Equip us to raise funds that will directly support funding our new Instacause Program/hiring specialized staff. Bridge the gap between our current resources and the growing needs of our community members.

Last year, we served 500 families, but many more were turned away due to not enough funding, Your work will directly allow us to reach over 200 families, providing them with Christmas meals and fund our back to school backpack and supplies drive. Imagine seeing a single mother of five getting vital food necessities because of the funding your pitch helped secure. Why This Project? We need a storyteller who can capture the essence of our mission. You will help us translate our day-to-day work into a powerful narrative that inspires action. Ready to turn your skills into concrete community impact? Apply through Taproot Plus to help us write our next chapter.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.