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Marketing Strategy

Relevant Skills

Content Management Event Planning Marketing Strategy

Published Date

Posted March 31, 2026

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Environment

Marketing Assessment and Recommendations

Project

Remote

SLO Climate Coalition

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Our goal for the Taproot project is to have an assessment of our current marketing strategies and recommendations for moving forward more effectively for regular marketing (socials, email, whatever is suggested) and an event specific marketing plan.

One of our biggest goals at SLO Climate Coalition is community education and engagement and we feel we are not doing a great job in marketing because we see very little engagement on socials and, at times, little turnout to events. We are hoping that by creating a flushed out marketing plan (day to day social posts, monthly/ bimonthly newsletters?/ event specific marketing) from an expert, we will be more successful in our every day and event outreach. We want to learn from you!

We currently have a team of volunteers supported by fulltime staff that lead our marketing effort. They will be able to share why we are doing what we are doing and where we have been with our marketing strategy. Additionally, we have a full time Executive Director and Impact Engagement Manager that will be supporting the TapRoot volunteer and giving them instruction/ guidelines/ feedback for what we'd like to accomplish. We are hoping to see this TapRoot volunteer review what we are currently doing and create a marketing plan for us for the foreseeable future.

SLO Climate Coalition

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Location

San Luis Obispo, California

Website

https://sloclimatecoalition.org/

Member Since

Jul 2022

Completed Taproot Plus Partnerships

Organization Mission

The SLO Climate Coalition brings together community expertise, creativity, and resources to champion high impact regional climate solutions.

Program Focus Areas

Environment & Conservation

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