Google Ad Grant campaign setup

Work with our team to create and optimize Google Ad Grant campaigns and ad copy to raise awareness of wild horses and The Cloud Foundation. We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

This work will expand public awareness of wild horses and support The Cloud Foundation’s education and advocacy. Stronger Ad Grant campaigns will bring more visitors to our resources, increase public engagement with our campaigns, and help protect and preserve America’s wild horses and burros.

We have been awarded the Google Ad Grant and can provide account access and background materials. Our team will be available for regular check-ins, feedback, and to implement recommended changes.

Out of scope activities:
-Ongoing Google Ads management