Create a Compelling Case for Support

MFCF would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

After several years being funded primarily through crowdfunding campaigns, we are positioning ourselves for institutional funding. We have already begun receiving 6 figure grant committments and meetings with funders. Because we have not traditionally sought formal funding, we do not have a lot of the collateral for our work. We also are in the process of refining and deepening our work. Having a case for support will strengthen our ability to activate funder partnerships and increase our impact.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be. We have a communications committee chaired by a board member who is a marketing professional and have strong internal capacity to support the volunteer. We also have a standing volunteer meeting twice a week virtually.