Brand Style Guide Development for a Healing Program for Black Women 50+

We are seeking a skilled volunteer to develop a comprehensive brand style guide for Soul Therapy™, our culturally grounded healing framework designed to support Black women in understanding and healing intergenerational trauma. This style guide will provide clear, practical direction for how our brand is expressed visually and verbally across all platforms, including workshops, website content, presentations, and outreach materials.
Specifically, we are looking to create a guide that includes:

Defined color palette, typography, and visual design elements for both print and digital use.
Clear brand voice and tone guidelines aligned with our target audience (Black women 50+).
Messaging consistency for describing Soul Therapy™ across platforms
Formatting examples and communication standards
Guidelines for staff and board members to maintain brand consistency
Instructions for applying the brand across different channels (website, social media, presentations, print materials)
This is a highly visible and foundational project that will shape how our organization communicates and connects with our community long-term.

Through this project, the volunteer will directly support our mission to provide culturally grounded, healing-centered programming for Black women navigating the long-term impacts of stress, caregiving, and intergenerational trauma.

A clear and consistent brand will allow us to:

Communicate our work with greater clarity and confidence
Build trust with the communities we serve
Increase participation in our workshops and programs
Reach women who may not see themselves reflected in traditional wellness or therapy spaces

Ultimately, this work will help expand access to healing spaces that are thoughtful, culturally relevant, and grounded in both lived experience and structured practice.

We have already completed significant foundational work and are well-prepared to support this project.

We have a clearly defined program (Soul Therapy™ workshop series)
A recent brand and content audit has been completed through a Taproot Plus session
Our target audience, tone, and messaging direction have been identified and refined
We have existing materials, including website content, workshop descriptions, and prior marketing assets

We will come prepared with:

Examples of brands and visual styles that resonate with us
Existing materials for review and refinement
Clear feedback and timely communication throughout the project

We are committed to being an engaged and collaborative partner. The completed style guide will be actively used by our team across all communications and programming moving forward.