Brand Voice and Messaging Strategy for Platform Justice

We need a brand and communications strategist to help Platform Justice establish a clear, consistent voice and brand foundation before we launch our public newsroom and newsletter.

Specifically we need the volunteer to:
-Audit our current website (platformjustice.org) and identify where our messaging is inconsistent, unclear, or not landing with our target audiences — gig workers, journalists, policy makers, and funders
-Define our brand voice and tone in a practical document our journalist and team can use day to day when writing stories, newsletters, social posts, and grant applications
-Build a messaging framework with our core mission statement, tagline, and 3–5 key messages tailored to each of our main audiences Turn our existing logo and brand colors into a basic brand style guide — covering color usage, typography recommendations, logo rules, and tone of voice guidelines — that we can hand directly to a designer and developer to execute

The deliverables we expect at the end of this project:

Brand voice and tone document
Messaging framework by audience
Basic brand style guide ready to hand to a designer

Context the volunteer needs to know:
We are a small team with limited internal capacity. Our founder will be the main point of contact. We have brand colors and a logo already but no formal guidelines. Our website exists but our communications are inconsistent and need to be tightened. This work is the foundation for everything we are building next — our newsroom, our newsletter The Record, and our outreach to journalists and policy partners. Getting the voice and brand right now will save us from having to redo everything later.

Platform Justice exists to give gig workers a voice. We document the harm platforms design into their systems — the deactivations, the wage suppression, the shadowbans — and turn those individual stories into collective evidence for policy change.
Right now our message isn't breaking through the way it should. We have the research, the data, and the mission — but without a clear, consistent brand voice we are not reaching the workers who need us, the journalists who should be covering us, or the policy makers who need to hear from us.
This project is the foundation everything else is built on. A volunteer who gives 2–5 hours a week for a few weeks will directly shape how millions of gig workers learn they have somewhere to turn — and how Platform Justice becomes the organization journalists, advocates, and lawmakers cite when platform accountability comes up.

The impact is simple: clearer voice, wider reach, more workers documented, more platforms held accountable.

We are fully prepared to make this partnership productive and focused from day one. Here is what we have ready:
What we are bringing to the project:

-Our existing website (platformjustice.org) which the volunteer can audit immediately
-An existing logo and brand color palette ready to be formalized into guidelines
-A clear understanding of our three target audiences — gig workers, journalists, and policy makers — and how we need to speak differently to each
-An internal newsletter structure already defined (The Record) with six editorial sections mapped out, so the volunteer has a concrete use case to write tone and voice guidelines for

Full founder availability for feedback, review, and decision making throughout the project. Internal buy-in:
This project has full organizational commitment. Our founder is directly leading this work and will be the primary point of contact throughout. There is no internal approval bottleneck — decisions will be made quickly so the volunteer is never waiting on us.

How we will implement the outcomes:
The deliverables from this project feed directly into three things happening in sequence. First, the brand style guide goes immediately to a design volunteer we are recruiting in parallel to build our newsroom and newsletter visual templates. Second, the messaging framework becomes the editorial standard for our journalists and informs every issue of The Record. Third, the voice and tone document gets shared with all team members and contributors so every piece of public communication — website copy, newsletter, social media, grant applications — speaks consistently.

This is not a theoretical exercise. Everything the volunteer produces will be put to use immediately.