Digital Marketing Strategy for Online Caregiver Community

Dementia Care Warriors is seeking a skilled volunteer to partner with us in developing a clear, actionable digital marketing strategy for Care Warrior Connect, our online support community for dementia family caregivers.

We have built a foundation and are ready to grow intentionally by reaching the right caregivers, increasing membership, and strengthening engagement over time.

We are looking for support with the following:
• Develop a digital marketing strategy for Care Warrior Connect
• Identify target audiences and user personas
• Recommend key messaging and positioning
• Outline a marketing funnel (awareness → conversion → retention)
• Suggest marketing channels and tactics (email, social, partnerships, etc.)
• Provide campaign ideas for launch and ongoing promotion
• Light guidance or examples of messaging or campaign content to help bring the strategy to life
• Deliver a simple implementation plan our small team can execute

Deliverables would ideally include:
• A written digital marketing strategy in the form of a document or slide deck
• A messaging framework with core themes and value propositions
• Suggested campaign ideas and content direction
• A simple implementation roadmap outlining what to do and in what order

Timeline: 4–6 weeks (flexible based on volunteer availability)

Skills Needed:
• Digital marketing strategy
• Audience development and segmentation
• Social media and/or email marketing
• Content strategy
• Experience with nonprofits or community-based programs is a plus

This project will support our mission by expanding access to meaningful support for dementia family caregivers. Care Warrior Connect provides a space for community, trusted resources, and encouragement, and strengthening how we promote it will allow us to reach and support more caregivers.

Our goal is to develop a clear, actionable digital marketing strategy to effectively promote Care Warrior Connect, grow membership, and increase engagement, giving our team a confident and practical plan to move forward.

We have prepared for this project by:
• Building and launching Care Warrior Connect, so there is already a live platform to support
• Growing an engaged audience through our existing programs and social media presence
• Gathering key materials including current marketing assets, audience insights, and program information
• Securing internal alignment on the importance of this project and how it supports our growth

To support you throughout the project, we will provide:
• Access to current marketing materials and platforms
• Insight into our audience and programs
• Regular check-ins and feedback
• A collaborative and responsive team

We are committed to implementing the strategy, and our team will actively use the messaging and roadmap developed to guide our marketing efforts and grow Care Warrior Connect in a sustainable way.