Develop a Comprehensive Brand Identity

Taking Down Giants is seeking a skilled Brand Strategist or Graphic Designer to help us build a cohesive brand identity. Our goal is to create a visual and narrative foundation that helps us mobilize 'soul-u-tionists' to solve planetary and human issues.

The volunteer will work with us to produce:
1. A Brand Discovery Summary: Brief overview of our target audience, brand personality, and positioning.
2. Core Messaging: A mission statement, vision statement, and 'elevator pitch.'
3. Visual Identity Package: A primary logo, color palette, and typography recommendations.
4. Basic Brand Style Guide: Instructions on how to use these elements consistently.

A clear, cohesive brand will help Taking Down Giants communicate its vision, attract soul-u-tionists and partners, and mobilize people to co-create solutions for planetary and human issues. Volunteers will help amplify the movement’s voice and increase engagement in gatherings and solution-building.

Our team will be available to meet regularly, share any existing materials, and give timely feedback so the volunteer can iterate. We will work collaboratively to refine deliverables and plan how the new brand will be adopted.