Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

Through working with our organization on this project, the volunteer will support our mission by helping us establish a clear, consistent, and recognizable brand identity that reflects who we are and who we serve. A strong brand and voice will allow us to communicate more effectively with our community, partners, and supporters, making our work more accessible and easier to understand.

This project directly strengthens our ability to reach individuals who may not otherwise engage with holistic wellness and personal development resources. By creating consistency across our messaging, visuals, and communications, we can build trust, credibility, and deeper connection with the communities we serve.

Ultimately, this work will help us expand our impact by increasing awareness, improving outreach, and ensuring that our programs and services are presented in a way that resonates with diverse audiences. A cohesive brand will also support long-term growth, partnerships, and funding opportunities, allowing us to continue removing barriers and creating pathways for healing, leadership, and opportunity.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.