Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

By supporting Chosen through this project, volunteers will help us expand our reach to vulnerable children and families across Southeastern Wisconsin. Chosen supports foster, adoptive, and kinship families by providing material support that helps create safe, healthy, and stable homes for children experiencing hardship and transition.

Chosen has been awarded a Google Ad Grant, providing free advertising opportunities through Google Search, but we need support optimizing and maximizing this valuable resource. A volunteer with digital marketing or Google Ads expertise can help improve campaign performance, increase online visibility, and connect more families, donors, volunteers, and community partners to our mission.

The impact of this project extends far beyond marketing. Stronger outreach means more families accessing critical support, more children receiving essentials through programs like our Family Closet, and greater community awareness and engagement around foster care needs. This volunteer’s expertise will directly help us grow our impact and serve more families in need.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.