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Marketing Strategy

Housing & Homelessness

Relevant Skills

Advertising Analytics Google Analytics Marketing Management Search Engine Optimization (SEO)

Published Date

Posted June 18, 2026
Housing & Homelessness

GA4 and Google Tag Manager Tracking for Women's Shelter

Project
Remote
Women's Lunch Place
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* 2 people have applied to this opportunity
Audit and/or implement GA4 and Google Tag Manager to capture supporter engagement across donation journeys, event pages, email campaign landing pages, and key content. Configure conversion events to measure Meta advertising ROI, deliver implementation notes, and basic testing documentation. Specifics will be provided.
Better website tracking will help Women’s Lunch Place understand and optimize donation and outreach pathways, improving fundraising efficiency and campaign ROI. This will support our mission to promote hope, healing, and opportunity for over 2,300 women each year by enabling data-driven decisions that increase resources for programs.
Details will be provided during volunteer interviews. We will work with the volunteer to share existing tracking details, arrange necessary access, and assign a staff point of contact to review implementation and apply recommendations.

Women's Lunch Place

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Location

Boston, US-MA

Timezone

America/New_York

Website

https://womenslunchplace.org/

Member Since

Jun 2026

Completed Taproot Plus Partnerships

0

Organization Mission

Women's Lunch Place addresses hunger, homelessness, and poverty through innovative and integrated services that promote hope, healing, and opportunity for over 2,300 women each year.

Program Focus Areas

Advocacy & Human Rights
Community Building
Domestic Violence
Healthcare
Housing & Homelessness
Human Services
Hunger
Legal & Justice
Low-Income Communities
Mental Health & Wellness
Nutrition
People with Disabilities
Safety
Women's Rights
Other Needs from This Organization
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