Books That Build Skills Brand Logo Redesign

We are looking for a skilled graphic designer to help us elevate our current Books That Build Skills logo into a polished, professional, standalone brand mark that clearly communicates who we are and what we do.

When our nonprofit transitioned into version 2.0, we launched under the DBA name Books That Build Skills (powered by Athenian) and created a simple font-based logo to quickly establish the brand. While it has served us well as a starting point, we are now ready to take the branding to the next level.

We want to create a logo that feels strong, memorable, and instantly recognizable while aligning with our existing visual identity across our website, social media, books, and podcast channels. The ideal logo should visually communicate the heart of our work: literacy, life skills, career exploration, STEM education, and preparing students for the future.

The deliverables we hope to receive include:
A primary standalone logo
Secondary/submark logo variations
Options for horizontal and stacked layouts
Color and black-and-white versions
Files optimized for web, print, podcast, and social media use

We want the final logo to feel modern, educational, inspiring, and mission-driven while remaining approachable for both students and parents.

A strong logo is more than a visual asset—it is often the first impression families, educators, donors, sponsors, and community partners have of our organization.
As we continue expanding nationally, a stronger logo will help improve brand recognition, increase credibility, and create stronger alignment across all of our platforms and programs. It will support our outreach efforts by helping people quickly understand our mission and connect with our work.

This project directly supports our growth by strengthening the visual identity behind our books, educational resources, library partnerships, podcast content, sponsorship outreach, and fundraising efforts.

A more polished and strategic logo will help us better communicate our value, attract new supporters, and create stronger awareness for the programs we are building to serve students nationwide.

Books That Build Skills powered by Athenian is a 501(c)(3) nonprofit focused on helping students, specifically girls ages 10–15, explore careers, build life skills, and gain confidence through STEM education. Through books, library partnerships, and podcast content, we help students better understand the real-world skills and careers shaping the future. Our mission is to equip the next generation with communication, critical thinking, and career readiness skills they need to succeed.

We want to make this project as easy and successful as possible for the volunteer by providing clear direction, strong existing brand assets, and quick communication throughout the process.

Our organization already has established branding, including:
Website design and messaging
Social media channels
Podcast branding
Existing logo and typography
Brand colors and visual style
Marketing collateral and graphics

We will provide all relevant brand assets, including examples of current design work, visual inspiration, and detailed context around our programs and audience.
We are highly collaborative and responsive and can provide quick feedback to keep the project moving efficiently. We understand that good design requires thoughtful iteration and are prepared to support the volunteer with clear communication and timely decision-making.

We are looking for a volunteer who can bring creative expertise, fresh perspective, and strong branding experience to help us create a logo that reflects the professionalism and long-term vision of our organization.