Google Ad Grant Strategy

I have recently been hired as the Interim Ed. One of my objectives is to increase awareness of our organization.

We were recently approved for a Google Ad Grant. I have attempted to set up several campaigns, and work through the interface, but I believe I am in over my head. I would like to maximize this ad grant to help us recruit more food donors and volunteers.

The Medford Food Project is a beautifully simple concept that produces massive, life-changing results in our community's fight against food insecurity.

Our model is highly tangible: local residents pick up an extra non-perishable item or two during their regular grocery trips and place them in a reusable green bag we provide. On the second Saturday of every other month, a team of 100 dedicated volunteer drivers navigate assigned neighborhood routes to collect these bags right from donors' doorsteps. By 1:00 PM that same day, we have unpacked, organized, and sorted roughly 30,000 pounds of food, distributing it immediately across 12 local food pantries.

Here is our challenge (and why we need you):
We have been approved for the $10,000/month Google Ad Grant, but to be completely honest, I have absolutely no idea how to use it. I am not a marketer, and when I log into the Google Ads dashboard, I am completely in over my head. I’m staring at paused ad groups, warning flags, and tracking metrics, and it feels like a foreign language.

We are seeking a volunteer who can look at our account, get things running correctly, and help us use this grant effectively to reach Medford residents.

Every ad campaign you help us fix and every keyword you refine will directly result in more "Green Bags" on local front porches. Your digital talents won't just improve a click-through rate—they will translate directly into thousands of additional pounds of fresh groceries delivered straight to families in our community who need them most.

If you have Google Ads experience and want to apply it to a local cause where you can see the physical impact of your work, we would love your help!

Our team consists of me, and hundreds of volunteers. I am the part-time interim ED. I believe that one of the ways we can increase awareness of our organization by elevating our online presence. We have a marketing student managing our social media for a small stipend, but Google Ads seems to be a bit over both of our heads.

I have applied for and received the Google Ad Grant, our board is fully supportive of using this avenue as a tool.