Brand Identity and Tagline

A clear tagline and messaging will showcase the Observatory’s unique historic status and unmatched long-term climate record to strengthen public understanding, boost educational outreach, and help attract partners and funders to support climate research, education, and community resilience.

We will share our history and mission text, examples of current communications, and connect volunteers with staff and board members for interviews and feedback. Volunteers will receive timely reviews and the final messaging will be adopted for outreach and fundraising.

Organization Mission

Our mission is to foster public understanding of Earth’s weather, climate, and environmental systems and to continue to produce, maintain, and analyze a meticulous, consistent record of weather and climate observations. The Observatory is leveraging its considerable scientific assets to promote and protect the health and well-being of all people and the planet through the lens of climate science—across research, education and outreach. Our Assets Include: An Observatory that is a National Historic Landmark and is recognized as a Centennial Observing Station by the World Meteorological Organization. There are only 11 in the U.S. Over 10,000 adults and youth visit us for educational tours. An unbroken and unmatched 140-year record of the weather at the same site with minimal environmental change resulting in historic data that are an essential resource for climate change research and education. Current scientific analysis of daily weather observation and analysis from an expert meteorologist reported daily, monthly and annually on the Observatory's website and direct to our network Climate Science and STEM educational programming A highly credentialed and engaged Board of Directors National and local strategic partners