Foundation brand identity

A clear, mission-forward brand will raise visibility for the Books & Books Literary Foundation’s author events, community partnerships, free book initiatives, and free speech advocacy. Volunteers will help shape how we present our work to communities, partners, and supporters, strengthening community connection and love of reading.

Details will be provided about existing bookstore brand assets, decision-makers, timelines, and how final assets will be used. Volunteers will collaborate with our team to review concepts and refine materials; specifics will be agreed during onboarding and interviews.

Organization Mission

Books & Books was founded in 1982 with a nod to the spirit and mission of great independent bookstores everywhere. The love of books and the power of reading inspire us. Creating community drives us. Our author events, engagement with schools and students, and partnerships with social justice, arts, and cultural organizations strengthen our purpose. And our community’s enjoyment of our stores as third places gives us singular satisfaction and a sense of joy. As our world becomes more fragmented, the significance of community deepens, underscoring the essence of our mission at Books & Books: a mission now more vital than ever. The Books & Books Literary Foundation allows us to keep doing what we do best and to expand it even further into our community. The Books & Books Literary Foundation supports author events in our year-round program of literary culture that takes place in our stores and around Miami-Dade. The Books & Books Literary Foundation also expands our work by partnering with impactful nonprofits to bring free books and a love of literature into communities which lack easy access. At the same time, we continue the fight for free expression as our state leads the nation in book bans. We hope you will join us – for the love of books and community. – Mitchell Kaplan, Founder, Books & Books and the Books & Books Literary Foundation