National Messaging Framework and Website Copy Sprint

During this project, the volunteer will:

* Review our existing messaging materials and drafts for all 15 planned website pages.
* Create a concise messaging guide that includes our positioning, core narrative, audience value propositions, proof points, voice principles and calls to action.
* Refine and finalize copy for five priority website pages selected during the kickoff meeting.
* Include headlines, subheads, body copy, calls to action, form language, SEO page titles and meta descriptions for those five pages.
* Create page-specific content briefs and recommendations for the remaining 10 pages so another writer can complete them consistently.
* Develop a reusable library of calls to action and short website messaging.
* Participate in one kickoff meeting, one midpoint review and one final handoff meeting.
* Complete up to two consolidated revision rounds.

We’ll provide the 15-page inventory, existing drafts, brand guidelines, program information, audience profiles and examples of messaging we want to preserve.

Success means Play Like a Girl ends the project with a clear messaging system, five publication-ready priority pages and a practical roadmap for completing the remaining website copy.

Organization Mission

Play Like a Girl is a national 501(c)3 charitable organization founded in 2004. Our mission is to ensure that every girl reaches her full potential by providing girls ages 9-13 an opportunity—and in many cases, their only chance—to participate in sport and physical activity. We offer programs and resources designed to transform girls’ motivation into an “I am unstoppable” attitude. It is our goal to help girls everywhere find the courage to do things beyond the field of play that they never thought possible. We believe that girls given the opportunity to play on a team become women who have the confidence to stand on their own.