Play Like a Girl is building a coordinated digital fundraising system to grow corporate sponsorships and a new monthly giving community. Corporate support helps us offer free, turnkey programs for schools, while monthly donors help ensure girls have consistent access to mentors, career exposure and confidence-building experiences.
We’ve created AI-assisted drafts for lead magnets, landing pages, email sequences, calls to action and paid-ad concepts. The strategic foundation exists, but the copy needs a skilled nonprofit writer to humanize the language, strengthen the fundraising case and create a consistent journey from initial interest to action.
Our complete conversion plan includes eight audience funnels and approximately 42 emails. This project will focus on completing the three highest-priority funnels and establishing a reusable model our team can apply to the remaining five funnels.
During this project, the volunteer will refine and finalize:
* 1 corporate sponsorship funnel.
* 1 monthly giving funnel.
* 1 mentor funnel
* 3 lead magnets or downloadable resources, one for each audience.
* 3 audience-specific landing pages.
* 1 modular, universal thank-you or confirmation page that can be adapted across future funnels.
* 12-15 automated emails, including 4-6 emails per funnel.
* A primary subject line, alternative subject lines, preview text, email body, call to action and recommended timing for each email.
* A starter set of calls to action and paid-ad messaging for each funnel.
* A reusable funnel-copy template and email-sequence framework for the remaining six audiences.
* Up to two consolidated revision rounds.
We’ll provide draft copy, funnel maps, audience profiles, brand guidelines, program information, fundraising priorities and relevant impact stories.
Success means Play Like a Girl has three launch-ready conversion funnels and a repeatable copy system that can guide the development of our school, volunteer, City Crew, peer-fundraising, family and general-subscriber funnels.
