SEO and Email Content System: 90-Day Pilot

Over 90 days, the volunteer will create:

* A 90-day editorial plan aligned with our corporate sponsorship, monthly giving, and mentorship priorities.
* An SEO keyword and topic map covering girls in STEM, mentorship, workforce readiness, employee engagement, corporate sponsorship and monthly giving.
* 6 SEO content briefs for future blog posts.
* Reusable templates for an SEO blog post, broadcast email, impact-story email, fundraising appeal and paid-ad campaign.
* 3 publication-ready SEO blog posts.
* 3 broadcast marketing emails.
* One impact story email featuring a girl, mentor, volunteer, corporate sponsor or school partner.
* One four-email fundraising campaign.
* One paid ad copy package with 3 campaign concepts and suggested platform variations.
* A simple workflow for collecting stories, briefing writers, reviewing copy, approving content and repurposing material across channels.
* Recommendations for measuring opens, clicks, conversions and other useful content indicators.
* Final staff training and handoff session.

Monthly milestones will include:

* Month 1: Content strategy, SEO topic map and reusable templates.
* Month 2: Pilot content development and review.
* Month 3: Final campaign copy, workflow documentation, measurement recommendations and staff handoff.

We’ll provide our content plan, brand guidelines, email framework, campaign calendar, audience profiles, existing drafts and staff access for interviews and approvals.

Success means Play Like a Girl has a repeatable content-production system, tested templates and publication-ready examples that support consistent communications beyond the volunteer engagement.

Organization Mission

Play Like a Girl is a national 501(c)3 charitable organization founded in 2004. Our mission is to ensure that every girl reaches her full potential by providing girls ages 9-13 an opportunity—and in many cases, their only chance—to participate in sport and physical activity. We offer programs and resources designed to transform girls’ motivation into an “I am unstoppable” attitude. It is our goal to help girls everywhere find the courage to do things beyond the field of play that they never thought possible. We believe that girls given the opportunity to play on a team become women who have the confidence to stand on their own.