Marketing Strategy to Grow Spark Hope's Provider & Therapist Network

By the end of this project, we hope to have a strategic marketing plan tailored to Spark Hope Scar Revision Project that provides a clear roadmap for expanding awareness and growing our network of therapists and providers.

The volunteer will have access to our branding guidelines, organizational background, current website, social media platforms (including Instagram, Facebook, and LinkedIn), and recurring content and communications. The volunteer will review these resources and, based on their assessment, will provide recommendations for improving our visibility, engagement, and overall marketing strategy, with particular attention to how we can effectively reach and engage therapists and other referral partners.

The final deliverable should include:
- A written marketing strategy tailored to Spark Hope
- Recommendations for growing our network of therapists, providers, and referral partners to support our goal of building a network of 500 therapists
- Suggestions for social media, website, and content improvements
- Low-cost or free marketing and advertising opportunities appropriate for a nonprofit budget
- Short-term and long-term marketing priorities that support our growth and capacity goals
- Recommended first steps and highest-impact initiatives

Success would mean that Spark Hope has a practical, actionable strategy that our team can implement to strengthen awareness, prioritize marketing efforts, and sustainably grow our referral network. The final recommendations will help us identify where to focus our limited resources and create a stronger foundation for reaching more individuals who could benefit from our services.

Organization Mission

Spark Hope Scar Revision Project connects people struggling with scars from self-injury or interpersonal violence to free scar revision and a fresh start. By linking therapeutic care with scar treatments, hope is restored. Despair and stigma are replaced with self-efficacy and a belief that healing is possible. An environment is fostered in which individuals believe they can move forward in life with healthy coping mechanisms and renewed confidence.