African Diaspora United, Inc., doing business as African Diaspora United for Development (ADUD), is undertaking an organization-wide relaunch. Our public website must now communicate a significantly expanded portfolio of programs, initiatives, partnerships, publications, volunteer opportunities, and methods of support to audiences in the United States, Africa, and the wider diaspora.
ADUD already has an established website, hosting environment, WordPress content-management system, staging environment, organizational content, and brand assets. Before beginning redesign or development, however, we need an experienced website professional to independently assess the current environment and help us determine what should be retained, repaired, reorganized, replaced, improved, or deferred.
The assessment should examine the website's usability, navigation, information architecture, mobile responsiveness, accessibility, performance, technical SEO, analytics, content organization, maintainability, and apparent security or administrative risks. It should also review relevant themes, plugins, forms, integrations, backup/update practices, and the effectiveness of the site for ADUD's key audiences.
Our challenge is not simply to make the site look better. We need a clear, technically informed baseline and prioritized roadmap so that subsequent redesign and development work is focused, efficient, secure, maintainable, and aligned with ADUD's organizational growth.
By the end of this project, ADUD wants a comprehensive website assessment and a practical, prioritized relaunch roadmap that can serve as the blueprint for subsequent redesign and development projects.
The pro bono consultant will create:
A current-state assessment of ADUD's public website, staging environment, WordPress/CMS configuration, and major website components.
A findings summary covering usability, navigation, information architecture, mobile responsiveness, accessibility, performance, technical SEO, analytics, content organization, maintainability, and apparent security/administrative risks.
A prioritized recommendations matrix identifying what should be retained, repaired, replaced, reorganized, improved, deferred, or investigated further.
Recommended sitemap, navigation, user-journey, and content-organization improvements.
A high-level review of significant content gaps, outdated or duplicative material, and content-governance needs.
A phased website relaunch roadmap showing recommended activities, priorities, dependencies, and sequencing for future implementation work.
A final review session with ADUD leadership to present findings, answer questions, and confirm next steps.
Success means ADUD finishes the project with a documented, actionable technical and strategic baseline that can be handed directly to future UX, design, and development volunteers or contractors.
This project is assessment and planning only. It does not include coding, redesign implementation, production deployment, large-scale content rewriting or migration, penetration testing, or ongoing webmaster support.