Google Ads Optimization

By the end of this project, we'd like our Google Ad Grant account fully set up and running, along with the knowledge to manage it ourselves. The consultant will:

build our account structure and campaigns, including keyword research and ad copy aligned to our programs and the audiences we want to reach
set up conversion tracking so we can measure what the ads are producing
configure the account to meet Google Ad Grant compliance requirements, including click-through rate thresholds and account activity standards
show one to two staff members how to monitor performance, adjust keywords, and keep the account compliant going forward

This will help ensure the account keeps working for us after the engagement ends.

Organization Mission

New Jersey non-profit 501(c)(3) dedicated to spreading awareness about pediatric congenital heart disease (CHD) and offering support to local Heart Warrior families. Prayers for Addi was born to spread awareness about congenital heart disease and to support families walking this difficult road by providing comfort, resources, and hope.