Brand Identity - Visual Brand Kit (logo, color palette, and typography)

We need a clear, unifying brand identity so external audiences view our work professionally. We provide services to a large target market and want it to be unmistakable that we serve families in an intergenerational way, from ages 8 to 80.

The volunteer will deliver a clear, unified brand identity that can be shared with clients, funders, board members, and volunteers, and that explicitly communicates that we serve families across generations (ages 8–80), as well as to be sure to include that we provide services to male and female identified individuals. By the end of the project, we will have a logo, color palette, and typography to clearly identify our organization and pair the work we do with a recognizable brand mark and aesthetic.

We are looking for a volunteer with Brand Development expertise to develop this identity for Birth By Queens Foundation Inc. We hope to use this deliverable across our social media, web, and in-person presence at events. We want everyone to get the idea we are building a brand of health and wellness just for them.

Organization Mission

To establish a birth center in Queens, NY that serves as a model of comprehensive, safe, and evidence-based care setting a new standard of support for intergenerational health and wellness.