Social Media Strategy and 6-Month Content Plan

We need help developing an overall marketing strategy and identifying tools to execute it. We are specifically seeking support to build a social media strategy plus a 6 month plan to guide our outreach and content efforts.

We are looking for a pro bono consultant with Marketing Strategy expertise to develop a practical social media marketing strategy that our team can implement and maintain after the Project.

The consultant will:

-Develop a documented social media strategy that identifies our target audiences, key messages, priority platforms, and goals aligned with our programming.
-Create a 6-month social media plan, including a reusable content calendar template, recommended posting cadence, content themes and examples, and guidance for developing posts.
-Recommend tools and workflows for content planning, creation, scheduling, and performance tracking, with practical guidance for implementation.
-Provide recommendations for how our team can maintain and update the strategy after the Project concludes.

Organization Mission

At Next Generation Playground, our mission is to create an inclusive, sensory-friendly environment where neurodivergent children and their families can explore, connect, and flourish. While we work toward building our physical playground, we are already living out this mission through our current programming and community events. Each class, pop-up, and gathering is designed to offer a safe, supportive space that celebrates diversity, encourages creativity, and nurtures every child’s unique strengths.