Season Launch PR Strategy and Media Plan

Diablo Ballet seeks pro bono PR assistance to strengthen our visibility, expand audience awareness, and develop a strategic communications approach that supports Organization. As we enter our 33rd season and establish our new permanent home, this is an important opportunity to increase awareness of Diablo Ballet throughout Contra Costa County and the greater East Bay.

The pro bono consultant will work with our team to develop a comprehensive PR strategy and media outreach strategies, and a targeted communications calendar. Specific deliverables may include a media and PR plan, media pitch templates, recommendations for strengthening our digital and social media presence, and strategies for promoting performances.

Success will include increased local and regional media coverage, stronger awareness of Diablo Ballet and its programs, increased engagement with our target audiences, and measurable growth in attendance, ticket sales, School enrollment, and community participation.

The project will help Diablo Ballet move from primarily event-based promotion to a more strategic, year-round approach to storytelling and audience development, positioning the organization for continued growth and greater impact in our community.

Organization Mission

Diablo Ballet is an award-winning, internationally recognized, professional dance company committed to enriching, inspiring, and educating children and adults through the art of dance. Diablo Ballet was founded in 1993 in order to address the absence of a professional ballet company in the region. The Company consists of dancers who have performed throughout the United States, Europe, and South America. Diablo Ballet’s purpose is: To make professional-quality dance available to all residents of Contra Costa County and surrounding counties (including Alameda County); To promote and serve community alliances through working with businesses, schools, and other non-profit organizations to enhance the arts and arts education; To support youth by using the arts to teach in-school lessons of self-esteem, group process, and, most profoundly, the joy of artistic expression; To support dancers and new works by emerging choreographers in order to further the field of dance. To accomplish these goals, efforts are focused on performances at home and on tour and free education through the PEEK Outreach Program which has reached over 75,000 school children since 1995 and at-risk teenage girls and boys incarcerated in the Juvenile Justice System. In 2019, Diablo Ballet launched its Diablo Ballet School – the first in the history of Contra Costa County operated by a professional ballet company. The School serves students ages 3 to adult including its Dance for Parkinson’s Program, which offers free instruction to Parkinson’s patients and their caregivers.