ADUD Media Relations Foundation & Relaunch Press Kit

By the end of this project, the consultant will deliver an approved ADUD Media Relations Foundation & Relaunch Press Kit.

Specific deliverables will include:

• A concise media-readiness review identifying priority gaps.
• Short and extended organizational boilerplate.
• A core-message framework with approved themes and supporting facts.
• A fact-verification and source sheet for recurring organizational information.
• A practical press-kit structure, contents list and file organization.
• A limited set of reusable templates, such as a press release, media advisory, organization profile and program fact sheet.
• Brief usage notes and a handoff session for authorized ADUD personnel.

Success means ADUD has a consistent, accurate and reusable media foundation for future outreach and communications.

The project excludes media-database development, inquiry-routing and approval procedures, spokesperson preparation, crisis-escalation planning, a 90-day media plan, ongoing media pitching, social-media management, VOAD editorial work, fundraising, legal advice and final institutional decisions. Those matters may be addressed in a separate follow-up project.

Organization Mission

ADUD is a non-partisan, non-profit organization created to ultimately empower African diaspora communities worldwide, by engaging and partnering with individuals, businesses, agencies, and institutions in a collaborative effort to heavily contribute to the educational and social development of Africa and to build a stronger community. The vision of ADUD is to improve the partnership opportunities for our African diaspora communities, so that together we can stand strong to address the social and educational issues and lacks in Africa. ADUD staff and trained volunteers will educate, connect people to resources and encourage community collaboration addressing subtopics including but not limited to health, youth, families, welfare and community development. Our programs are developed in direct response to community need. In a global view, ADUD understands that for all of the reasons, whether it be for the pursuit of increased economic and civil stability, for increased health well-being, or if it is to embark on a new job or join a loved one, the African Diaspora target community in this 21st Century, consists of people of African origin living outside their country of origin, irrespective of their current citizenship and nationality, who are willing to contribute to the development of Africa, starting with their local community. Through our principal pillars Help, Educate, Lead, and Promote Philanthropy (H.E.L.P.), we assist our local diaspora communities by connecting people to resources here and abroad by offering specialized educational programs and projects, by offering various workshops on awareness of community needs and integration, healthy living, etc. and other educational trainings, coordinating social and professional networking events, and providing organized opportunities to give back to our local communities and our countries.