We are preparing to launch a new digital health literacy and patient-empowerment platform alongside a workforce development initiative serving adults seeking career advancement, digital-equity training, and health-related career pathways. We need to build a strong, multi-platform presence on TikTok, Facebook, and LinkedIn to reach the right audiences, increase engagement, and support both the platform launch and workforce development enrollment goals.
We are looking for a volunteer with Social Media Marketing expertise to serve as a client-facing consultant on strategy, messaging, and outreach. The volunteer will:
- Develop a multi-platform social media strategy for TikTok, Facebook, and LinkedIn that defines target audiences, platform-specific goals, and a recommended posting cadence.
Take the lead in promoting our newly designed marketing kit that is currently being finalized.
- Produce an outreach plan with recommended engagement tactics, channel-specific content ideas, and suggested metrics to track visibility and enrollment progress.
