ANNI is seeking to establish and grow a professional YouTube presence that will expand access to credible brain health education, showcase neurological research, and increase awareness of our programs across Africa and underserved communities.
We currently produce valuable content through webinars, symposiums, research activities, expert discussions, community outreach, and our upcoming international research conference. However, we need specialized expertise to strategically transform this content into an effective YouTube platform.
We are seeking a skilled volunteer with experience in YouTube channel development, digital content strategy, video optimization, SEO, audience growth, and monetization. The volunteer will help ANNI develop a sustainable YouTube strategy, including long-form educational content and YouTube Shorts, while establishing a pathway toward audience growth, nonprofit fundraising, and future YouTube monetization.
Our goal is to build a credible and sustainable digital platform that makes brain health knowledge more accessible while strengthening ANNI’s global visibility and impact.
• Set up and/or optimize ANNI’s official YouTube channel, including branding, channel description, playlists, and organizational links.
• Develop a YouTube content strategy covering educational videos, expert interviews, research discussions, webinars, symposiums, conference content, community outreach, and YouTube Shorts.
• Create a practical 3–6 month content calendar and recommended publishing schedule.
• Develop guidelines for video titles, descriptions, keywords, thumbnails, SEO, and calls to action to improve reach and engagement.
• Create a strategy for repurposing ANNI’s existing webinars, symposiums, conference presentations, and expert discussions into long-form videos and Shorts.
• Develop an audience-growth strategy with measurable goals for subscribers, watch time, engagement, and reach.
• Provide guidance on YouTube Partner Program eligibility, nonprofit fundraising features, and a realistic pathway toward future monetization.
• Establish a simple workflow that ANNI’s communications/marketing team can continue using after the project ends.
• Provide basic training and a handover guide for the ANNI team.
