RETI Center is seeking professional support to develop a practical Digital Media Operations Manual and supporting workflow systems that will guide the day-to-day management of its digital communications.
Following the development of our digital media strategy, we need documented procedures, reusable templates, and clearly defined responsibilities to help our future Digital Media Project Manager and 2–3 Social/Digital Interns manage communications consistently across email, Facebook, Instagram, LinkedIn, and SMS.
Our goal is to establish an organized and sustainable system for planning, creating, reviewing, approving, scheduling, publishing, monitoring, and reporting digital content.
RETI needs a standardized operational framework that addresses:
- Documented procedures for managing digital communications.
- A reusable content calendar and content planning system.
- A step-by-step process for content development, review, approval, scheduling, and publishing.
- Guidelines for maintaining consistent organizational messaging, voice, and visual identity.
- A digital asset organization system for graphics, templates, photographs, and written content.
- An analytics and reporting process for monitoring communication performance.
- Clearly defined roles and responsibilities for the Digital Media Project Manager and Social/Digital Interns.
- Practical tools, checklists, and templates for managing daily tasks and coordinating the team.
By the end of the project, RETI Center wants to have a complete and practical Digital Media Operations Manual supported by reusable templates, documented workflows, and a clear team coordination structure.
The system should enable the future digital media team to manage communications efficiently, maintain quality and consistency, and track its progress with minimal confusion.
The pro bono consultant will ideally create:
- Digital Media Operations Manual: A working guide documenting procedures for content planning, creation, review, approval, scheduling, publishing, and communication management.
- Content Calendar and Planning Templates: Reusable templates for organizing content by platform, audience, topic, priority, status, and publishing schedule.
- Content Creation and Approval Workflow: A step-by-step process for managing content from initial ideas through final publication, including revisions and approvals.
- Digital Asset Organization Guidelines: A recommended system for organizing and maintaining graphics, photographs, templates, written content, and other reusable materials.
- Analytics and Reporting Template: A practical reporting format and schedule for monitoring reach, engagement, audience growth, email performance, and other relevant indicators.
- Team Roles and Responsibilities Guide: Defined responsibilities and coordination procedures for the Digital Media Project Manager and 2–3 Social/Digital Interns.
