Meta Ads Account Audit & Ongoing Campaign Review for a Charity App

About our organization
Help (Help Polis Inc.) is a California-based 501(c)(3) nonprofit that runs a mobile app making charitable giving simple, transparent, and part of everyday life. The app maps verified nonprofit cases, so users can see where help is needed and support causes directly. Cyprus is our first launch market in Europe.

What we need help with
We are starting paid advertising on Meta, mainly on Instagram. Our budget is very small, so every euro has to work. We need an experienced Meta Ads specialist to audit our current setup, help us avoid costly mistakes, and review our campaigns regularly so we get the best possible results from a limited budget.

Where we are now
We have set up a Meta Ads account and drafted our first audiences and campaign settings. Our first target geography is Cyprus, with a mixed audience of Greek locals, Russian-speakers, and international expats. Next, we plan to expand to other European markets and beyond. We have no in-house paid media expert, so we risk spending budget on the wrong audiences, placements, or objectives.

Scope of support

- Audit our ad account: structure, audiences, targeting, placements, objectives, and tracking.
- Check that tracking and app install or conversion events are set up correctly.
- Help us set clear KPIs and realistic benchmarks for a small budget.
- Review each new campaign before launch, so budget is not wasted by mistake.
- Give feedback on ad creatives and copy for a multilingual audience reading in English.
- Regular check-ins to review results and suggest optimizations, and later, advice on expanding beyond Cyprus.

Deliverables

- A written audit of our ad account with prioritized fixes.
- A short checklist we can use before launching any campaign.
- Recommended KPIs and benchmarks for our budget level.
- Pre-launch review of each new campaign.
- Regular check-ins (for example, every two weeks) with optimization recommendations.

Materials we will provide
We will give access to our Meta Ads account, our audience and campaign drafts, ad creatives, budget details, and brand materials.

Timeline
We would like to start as soon as possible with the account audit, followed by ongoing campaign reviews over the next few months.

Organization Mission

Help is a global charity platform, connecting donors, nonprofit organizations, and businesses to make meaningful change accessible to everyone. Built around the values of love, respect, compassion, technology, transparency, and safety, Help enables targeted and accountable giving in support of people, animals, and the planet. Fundraisers on the platform are led by a network of verified nonprofit partners, helping donors understand where their contributions go and the impact they support. The platform is welcoming people and organizations of all backgrounds who share a commitment to creating positive social and environmental impact. Our Vision and Mission Help nonprofit emerged from a profound vision to tackle the world's myriad challenges and rekindle the bonds between individuals through their shared passion for aiding those in need. Our Mission is to build a global community united by the power of giving. At Help, we believe that every act of kindness, no matter how small, has the potential to create ripples of positive change across the globe. Our Vision extends beyond national borders. Help App is a tool for the entire world, especially in times when challenges seem overwhelming and traditional institutions struggle to offer solutions. We are confident that we can make a meaningful difference.