The Professional Cheerleaders Foundation (PCF) is a national 501(c)(3) nonprofit bringing together current and former professional cheerleaders, dancers, coaches, and choreographers to create meaningful impact through philanthropy, community service, and sisterhood.
We recently rebranded and are preparing to launch our new website and expand our national network of members and local chapters.
We need help developing a consistent, engaging social media presence that builds awareness, attracts new members, promotes volunteer opportunities, celebrates alumni and chapter activities, and communicates our charitable impact.
As a volunteer-led organization, we have limited resources to develop and maintain professional social media content. We are seeking an experienced social media professional to establish a sustainable content strategy and repeatable posting process that our volunteers can manage going forward.
By the end of this project, we would like a 90-day social media launch strategy and a reusable content calendar that supports PCF's mission, "Creating Impact Beyond the Sidelines."
The consultant will:
Develop a social media strategy for Facebook, Instagram, and LinkedIn, including recommended posting frequency and content themes.
Create a reusable monthly content calendar.
Draft 15–20 ready-to-publish posts tailored to our social media platforms.
Develop 5–8 professionally branded, reusable social media graphic templates using Canva, PowerPoint, or another easy-to-use design platform. Recommend the most practical solution for our volunteer-led organization, ensuring that PCF leadership and chapter volunteers can easily edit and reuse the templates without specialized design experience.
Recommend affordable scheduling tools and a simple process for volunteers to manage ongoing posts.
Provide basic guidance on hashtags, engagement, and measuring results.
Success means PCF has a professional, consistent social media presence and a practical toolkit that our volunteers can use to maintain communications independently.
PCF will provide branding, photos, organizational information, event details, and timely feedback.
