Mercy of God Mission International is expanding its digital presence to share the story of our dual-impact work—both in our home city of Houston, Texas (through local community givebacks) and internationally at our 4-acre Goshen Hub in Namayingo, Uganda (establishing solar-powered agriculture, clean water, and vocational training).
What is getting in the way of progress:
As a growing 501(c)(3) non-profit, our executive leadership’s daily focus is divided between site construction, local distributions, and program management. Because of this, we lack a structured, consistent social media strategy and digital publishing schedule to regularly communicate our impact to donors, churches, and corporate partners.
How this consultant will help:
We seek an experienced Social Media & Content Specialist to help us build a sustainable, easy-to-manage content calendar and brand narrative. By leveraging our existing library of field photos, project updates, and community stories, this specialist will establish a professional digital strategy that elevates our brand, engages supporters, and drives corporate and community donor partnerships.
The project deliverables will include:
Social Media & Content Strategy: A tailored digital strategy document outlining target audience personas, core content pillars (Houston community givebacks, Goshen Hub Uganda development, and vocational spotlight stories), and optimal posting frequencies across LinkedIn, Facebook, and Instagram.
30-Day Content Calendar & Asset Library: A ready-to-publish 30-day social media schedule featuring engaging captions, relevant hashtags, and organized visual assets curated from our existing field photo library.
Social Media Management Guidelines & Templates: Standardized visual templates (e.g., Canva graphics/layouts) and a simple workflow guide enabling our internal team to easily maintain, schedule, and post updates on an ongoing basis.
What success looks like:
Success means establishing a polished, consistent digital presence that clearly communicates Mercy of God Mission’s local and international impact, expands our online supporter base, and provides a sustainable blueprint for our team to maintain long-term digital donor engagement.
