Global Empowerment Network, Inc. (GEN) is a Washington, D.C.-based 501(c)(3) nonprofit providing education, legal information and referrals, and community assistance to people in need in the United States, especially women and immigrants, and supporting women and girls in Afghanistan.
Website: https://www.globalempowermentnetwork.org
GEN has an existing presence on Facebook, Instagram, and LinkedIn, but we need practical expertise to expand our reach and build an active, engaged audience, particularly among English-speaking communities in the United States.
Our team can create and share content, but we need hands-on training in audience development, professional networking, platform growth tools, and meaningful community engagement. We want to learn how to reach potential volunteers, donors, nonprofit partners, and people interested in our mission.
We are not seeking another general social media strategy or content calendar. We need an experienced professional who can demonstrate effective techniques, work directly with our team, and teach us how to continue growing our audience independently.
By the end of this project, the volunteer will provide:
1. A practical review of GEN's Facebook, Instagram, and LinkedIn accounts, with specific improvements to profiles, audience targeting, and engagement.
2. Three to four hands-on training sessions covering organic follower growth, professional networking, community engagement, and effective use of platform features.
3. Live demonstrations of how to identify relevant audiences, connect with nonprofit professionals and community groups, and turn social media engagement into meaningful relationships.
4. Implementation of an initial audience-growth and networking campaign alongside our team, using our existing accounts and content.
5. A simple weekly engagement routine and training on free analytics tools to track follower growth, reach, engagement, and inquiries.
Success means GEN's team can independently apply the techniques learned, maintain consistent networking activities, and measure progress toward reaching more genuine followers, volunteers, and supporters.
We prefer practical coaching and implementation over a lengthy written report. No paid advertising budget is required.
