About the Opportunity
We are looking for a skilled social media or marketing professional to help us build a clear, practical social media strategy and a ready-to-use one-month content calendar. Our audience is psychotherapists and other mental health clinicians, from students and early career therapists to seasoned practitioners. You are a great fit if you have experience planning content for professional or educational audiences, you enjoy turning big ideas into short, useful posts, and you can spend about 24 to 32 hours over four to six weeks (roughly 4 to 6 hours per week) on this project.
About Our Organization
The Center for Therapeutic Advancement is an Illinois 501(c)(3) public charity based in Chicago. Our mission is captured in one phrase: restoring the healing ethos of therapy. We help psychotherapists close gaps in knowledge, clinical skill, competency, and field literacy so that clients receive better care. We do this through three main programs: workshops that are practical and skill focused; published scholarship; and a professional community where clinicians keep learning after formal training ends. We are a small team with strong content and a clear voice, but not the marketing bandwidth to plan social media strategically.
The Need
Right now, our social media is not guided by a written strategy or a regular calendar. We want clinicians to see our posts and think, "That's useful, and I can use it with my clients this week." Messaging themes we already use: "Less time stuck in debates, more time getting better." "Skills you can use on Monday." Brand colors: navy and gold.
Deliverables
1. Social media strategy document (about 5 to 10 pages or a short slide deck): goals and 3 to 5 simple measures of success; audience profiles for clinicians at different career stages; recommended platforms and posting frequency; three to five content pillars; voice and tone guidance (warm, professional, clinician-to-clinician); guidance on hashtags, calls to action, and repurposing workshop and scholarship content.
2. One-month content calendar in a reusable template (Google Sheets, Excel, or similar) with 15 to 20 posts, each with date, platform, format, draft caption, call to action, content pillar, and a short visual direction note, plus a blank reusable version.
3. Handoff call (about 1 hour) to walk our team through the strategy and calendar, plus recommendations on free or low-cost scheduling tools.
Scope
In scope: reviewing our website and materials; a kickoff call and one or two check-ins; strategy document and populated calendar; tool and process recommendations. Out of scope: access to or posting on our social accounts (our team handles all posting); graphic design or video production; paid advertising; website changes; ongoing account management.
Timeline
About 24 to 32 hours over four to six weeks, remote. Week 1: kickoff and review. Weeks 2-3: draft strategy, check-in. Weeks 4-5: calendar and captions, second check-in. Week 6: final revisions and handoff call.
What We Will Provide
A point of contact who responds within two business days; mission, program descriptions, messaging themes; our basic brand kit (logo and brand colors) and early marketing materials we have already started; workshop dates and sample scholarship topics; examples of social media we admire; timely feedback.
