Social Media Platform and Content Plan

We would like to create a plan to use social media and marketing tools to increase our visibility and drive downloads for our civic tech app. CitizenShift packages legislation into a social media like format to make engaging in the lawmaking process more understandable, accessible, and actionable. Our target audience are 18-40 year olds who use social media to consume news and participate in activism.

We would like to develop a roadmap to 1) identify which social media platforms to reach our target audience, 2) develop a plan on how to use these platforms, through short form media, interviews, and other formats 3) create a schedule for how often to post and what kind of content we should be putting out and 4) create a starter set of sample posts and templates.

We will give preference to candidates with interest and experience in politics, advocacy, and campaigning, on top of having social media experience.

By the end of this project, the consultant will have created a social media marketing strategy with a starter set of sample posts and templates.

Organization Mission

To increase civic engagement through making legislation accessible, understandable, and actionable for every American.