Brand Guide Development

The Clothesline for Arlington Kids doesn't currently have a strong brand identity. As a very small, community based nonprofit organization, we haven't had the organizational capacity to prioritize this, however, we are now in a phase of professionalization and preparing for growth, and in order to effectively tell our story, we need to establish a strong brand identity. However, we don't have capacity or expertise in house to do this currently.

The volunteer will deliver a brand guide for The Clothesline for Arlington Kids. We are looking for a volunteer with Brand Strategy expertise to develop the guide. We have a logo, but want to get specific color palette based on that, and also would like to cover logo usage, typography, and imagery. To a lesser extent, voice and tone would be great as well, but the primary focus for this is visual imagery.

Organization Mission

To provide free clothing for school-aged children from low-income families in a dignified setting—through community donations, partner support, and purchased essentials—so they can feel comfortable and confident to learn, grow, and participate fully in school and community life.