Earned Media and PR Strategy

We do not have strong brand recognition in the community and we would like to increase our earned media reach. Raising our profile locally would help more families learn about our free clothing programs for school-aged children.

The volunteer will deliver an earned media / PR strategy to increase our brand recognition and earned media reach. We are looking for a volunteer with Public Relations expertise to develop a focused plan that we can implement to raise awareness of our organization and services in the community.

Organization Mission

To provide free clothing for school-aged children from low-income families in a dignified setting—through community donations, partner support, and purchased essentials—so they can feel comfortable and confident to learn, grow, and participate fully in school and community life.