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Marketing Strategy

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Google AdWords Marketing Strategy

Published Date

Posted April 15, 2025

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Women & Girls

Google Ad Grants Expert Needed to Fix Delivery Issues

1-Hour Consultation

Remote

Pass Down The Gown

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* 2 people have applied to this opportunity

We’re having trouble getting our Google Ad Grants (AdX) account up and running. Although we've been approved for the grant, our ads aren't delivering—even for direct searches like “Pass Down The Gown.”

We’re looking for a skilled volunteer who can help us troubleshoot the issue and ensure our Google Ads are active and optimized—especially in time for prom season, when our outreach matters most!

Pass Down The Gown

Location

Saint Paul, MN

Website

https://www.passdownthegown.com/

Member Since

Completed Taproot Plus Partnerships

Organization Mission

Pass Down The Gown is a female-run, 501(c)(3) nonprofit based in the Twin Cities, Minnesota that provides free dresses for events like prom, homecoming, weddings, formals and galas. Our founder, saw a gap and opportunity to grow the formal event experience. Young women (including herself) were buying formal dresses, only to wear them once and have them set aside in their closets. Since its inception, Pass Down The Gown has been collecting these dresses to allow anyone to rent them for free. What started as a rack of dresses in a basement has grown into a sustainable nonprofit, serving 100+ through volunteer service and donations. We hope that as Pass Down The Gown grows, people use us as a more eco-friendly and affordable option for event shopping!

Program Focus Areas

Low-Income Communities

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