Marketing Strategy Consultation for Dharma Endowment Fund

We would like to use this 60-minute virtual session with a Taproot volunteer to develop a comprehensive marketing strategy for the Dharma Endowment Fund (DEF). Specifically, we are seeking guidance, advice, and brainstorming on how to reach our target audience more effectively and increase engagement with our programs. Our current challenges include limited marketing staff, a small budget, and the need to communicate the Fund’s mission—supporting Dharma-based programs, spiritual education, and community initiatives—in a way that is clear, compelling, and emotionally resonant.

Topics will include defining and understanding priority audiences, brainstorming content and messaging strategies that highlight programs and impact stories, planning actionable steps for marketing channels that maximize reach with limited resources, and advice on branding and storytelling for a consistent identity across platforms.

The insights and guidance from this session will directly help DEF expand its reach, attract more supporters, and further its mission of sustaining Dharma-based initiatives and creating positive change in communities worldwide.