Marketing Strategy & Brand Foundations Consultation

Healing Hands of Joy (HHoJ) is a U.S.-based nonprofit working in Ethiopia to prevent and treat childbirth injuries and expand maternal health access. I recently stepped into a Development & Marketing role during a transition period. We have strong impact and compelling assets, but our marketing systems and brand presentation do not reflect the quality of our work.

In this 60-minute session, I’m seeking guidance in three areas:

1. Digital Asset Management:
How to structure and govern our growing library of photos and videos. Should we optimize SharePoint or invest in a formal DAM? What metadata/tagging structure makes sense for a small team?

2. Brand Assessment:
Do we need a full rebrand or a focused refresh (including potential logo redesign)? What brand work should happen first to strengthen donor credibility?

3. Strategic Use of Assets:
How to better leverage existing content across campaigns and build a simple, sustainable content workflow tied to fundraising goals.

Context: small U.S. team, international operations, limited budget, currently using Mailchimp, Canva, Google Drive, Microsoft 365, and Salesforce.

Our goal is clear prioritization and practical next steps to build a more professional, scalable marketing foundation.