E-Commerce Tracking for a Multi-Business Campaign

We are looking for a volunteer with experience in e-commerce analytics and conversion tracking to help us think through what we can realistically measure during our holiday campaign.

During the campaign, we feature twelve survivor-owned, product-based businesses across platforms like Shopify and WordPress, and shoppers who spend a minimum on a business’s featured day receive a gift with purchase they redeem through a code tied to that business. Those code redemptions are our cleanest data point. The harder part is everything else, the sales that come from the marketing we do in the weeks before, spotlighting each business across social media and email, where someone buys without ever using a code.

In our hour together, we would love help understanding what is genuinely trackable across storefronts we do not own, what is not worth chasing, and the most practical ways to capture what our marketing actually drove, whether that is UTM links, Google Analytics, or simple sales reporting from each business. We are not after perfect attribution across twelve different stores, just an honest sense of what is possible and where to focus. We will come prepared with our campaign plan and details on the platforms our businesses use.