Maximizing our Google Ad Grants ($10K/month)

Manos Que Ayudan USA Inc. is a new 501(c)(3) in El Paso, TX providing food distribution, humanitarian assistance, and stray dog rescue in the El Paso–Ciudad Juárez border region. We were approved for Google Ad Grants and have a Search campaign running, but we're using only a fraction of the $10,000 monthly budget.
In this session, we'd like help with:
• Reviewing our current campaign structure and keywords
• Ideas for new campaigns (donations, volunteers, food assistance, dog adoption)
• Writing stronger ad copy
• Staying compliant with Ad Grants rules (5% CTR, conversion tracking)
We'd like to walk away with a clear action plan to increase our monthly spend and drive more donations and volunteer sign-ups through mqausa.org.

Organization Mission

Manos Que Ayudan USA Inc. is a 501(c)(3) nonprofit based in El Paso, Texas, serving vulnerable families and communities across the El Paso–Ciudad Juárez border region. We provide food distribution, humanitarian assistance, and stray dog rescue to people and animals who are often overlooked. Our goal is a border community where no family goes hungry, people in crisis find support, and animals are treated with compassion. Skilled volunteers help us grow our reach and strengthen our operations.