Turning Social Media Followers into Sanctuary Donors

Equine Energy is a small 501(c)(3) nonprofit providing lifelong sanctuary for rescued animals and peaceful, non-mounted connection experiences for veterans, people with disabilities, and other community members.

We have approximately 6,100 Facebook followers, share animal stories on social media, and use a website, Givebutter, and Patreon. We need help turning audience interest into consistent financial support.

During this consultation, we would like to review the path from a social media post to making a donation and identify the biggest barriers. Our goal is to leave with three prioritized, low-cost actions to improve our donation messaging and encourage monthly support. A short written recap would help our small team put the advice into practice.

Organization Mission

Equine Energy is a 501(c)(3) nonprofit sanctuary providing lifelong care for rescued animals and peaceful, non-mounted connection experiences for our community.