Newark, New Jersey, is experiencing a revival. Graduation rates are climbing, economic growth has risen, and the city has become increasingly prosperous and vibrant. Since its founding in 1875, Prudential has contributed immensely to this progress through significant investments in local infrastructure, organizations, and people. As one of Newark’s anchor institutions, Prudential’s commitment to the city has included a focus on pro bono service: a powerful tool for strengthening local nonprofits that, in turn, greatly benefits society.
The Taproot Foundation recognizes pro bono as a means of connecting local organizations with the skills and expertise that they need to thrive. This case study explores how Taproot has worked with Prudential to develop a number of pro bono programs that enhance the company’s broader efforts to drive equitable growth for its hometown. Through pro bono, Prudential deepens its legacy of commitment to Newark by supporting the nonprofit organizations that help the city prosper.