These days, executives, customers, and employees take an eager interest a brand’s impact beyond its products and services. Members of your company (and society as a whole) care about what you are doing to make the world a better place.
The most effective CSR strategies align a company’s social impact with their brand promise and their business goals.
“The most important piece of building a pro bono program starts with really asking great questions…Companies need to consider how they can use their goals and assets and specific context to really make the greatest impact.” – Kendra Ott, Senior Consultant for Advisory Services at Taproot Foundation
What kind of pro bono program will your company launch? Get details on Adobe’s strategies and how you can use them here on the Adobe Blog.