This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series.
Running a fundraising campaign is a big lift, especially for smaller nonprofit organizations. You need imagery that grabs people’s attention, copy that moves them to action, and the infrastructure to track success.
The good news: volunteers skilled in areas such as digital marketing, communications, and CRM can help you build and execute effective fundraisers. And for a little extra flash, connecting with a volunteer who has strong photography or videography experience is a great way to elevate your campaign even further.
Clear, powerful imagery can take your nonprofit’s fundraising appeal to the next level. Visitors to your website, subscribers of your email lists, and social media audience members want to know about your mission. They also want to see the impact of it. Photos or videos of your programs in action are especially powerful in conveying what their generous donation will support.
A good tip to keep in mind: plan your photo or video needs well in advance of campaign kick-off. You’ll want plenty of time to review the imagery and integrate items into your organization’s website design, social media, press outreach, and email efforts.
The estimated timeline for a Taproot Photography or Videography Project?
They range from 12-24 hours of volunteer support. The length of time the Project takes to complete depends on the outcomes you’re looking for. Speaking of which…
Potential Photography or Videography Project outcomes:
- Filmed testimonials from program participants
- Photos of staff working with community members
- A video outlining your mission and vision