This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series.
Let’s get your nonprofit the extra (expert!) helping hands you need to fundraise successfully. Linking up with a digital marketing volunteer for a project focused on search engine optimization is a great place to start.
Supporters have to find you in order to donate to you. If your organization’s website isn’t popping up on search engines when people are looking for information relevant to your mission or services, you’re missing out on opportunities to expand your community. Working with a volunteer to improve your website’s search engine optimization (SEO) will increase traffic, bringing your organization’s mission to a bigger and more relevant audience.
“We needed help improving the SEO of our website to expand the reach of our message and attract new supporters. A Taproot volunteer came and helped set us up for success.” – Brian Bollinger, Executive Director, Friends of Refugees
The estimated timeline for a Taproot SEO Project?
They range from 12-24 hours of volunteer support. The length of time the Project takes to complete depends on the outcomes you’re looking for. Speaking of which…
Potential search engine optimization Project outcomes:
- Optimizing landing pages, images, blogs, etc. for search
- Installing a keywords tool on the backend of your site (like Yoast for WordPress)
- Training a staff member on SEO best practices
Build on the SEO support you’ve received with these additional pro bono requests:
- Google Ads set-up, training, or strategy
- Photography/ Videography
- Content management
- Creating a Google Analytics dashboard
- Website application design or development