Organization Overview
The United States Women’s Curling Association (USWCA) is a national 501(c)(3) non-profit organization dedicated to uniting, developing, and promoting women’s and youth curling at the grassroots club level across the United States. Connecting over 80 member clubs nationwide, we foster deep community roots, sportsmanship, and leadership through curling.
Project Objectives & Scope
We are seeking a skilled brand strategist and visual designer (or team) to modernize and unify our brand identity. We have established our core strategic pillars—including Community Connection, Leadership Building and Grassroots Stewardship—and need a clean, cohesive visual system that reflects our legacy while welcoming the next generation of curlers.

Key Deliverables requested:
• Logo System: Primary logo, secondary mark/icon, and sub-brand/badge variations suitable for print, digital, and embroidery/apparel.
• Color Palette & Typography: Core and secondary color palettes (HEX/CMYK/Pantone) and accessible web/print font pairings.
• Brand Style Guide: A concise, 5–10 page PDF guide covering logo usage rules, typography, color rules, and imagery guidelines.
• Core Collateral Templates: 2–3 basic templates (e.g., social media graphic frame, event flyer layout, or letterhead).

Organization Mission

The mission of the USWCA is to empower all women and youth to experience the broader community, develop their potential, and thrive through grassroots curling.