Google Analytics Optimization

We are looking for a skilled, passionate volunteer to optimize our existing Google Analytics property.

Uncarcerated has partnered with Google via their programs for AdGrants, Google for Nonprofits, and Grow with Google. Google generously provides Uncarcerated with free AdSpend, a low-cost Google Workspace, and free digital skills training for career readiness for justice-involved people. Our C.E.O.’s executive mentor is a Google executive, and sits on Uncarcerated’s Board of Directors. Google is a major supporter of both criminal justice reform and our C.E.O.'s work.

Results of this pro bono partnership will include increased support of second chances for the incarcerated, greater awareness of the value of recovery and education in the incarceration setting as tools to transform society, and de-stigmatization of people reentering society following incarceration.

This project is a priority for Uncarcerated at this stage because we are expanding: serving about 200 incarcerated people a week in our Zoom programs, and serving several hundred thousand via uploads of our book to a nationwide tablet system for the incarcerated. We are exploring further scaling opportunities. We are exploring ways to develop a free AI chatbot, available via our website, specifically tailored to the needs of formerly incarcerated people and their supporters. We need to drive traffic to our site, and track analytics, to ensure we are serving the greatest number of people affected by incarceration.

This project would help Uncarcerated achieve our organizational goals and further our mission because education and recovery from substance abuse are key correlates to reduced recidivism.

This project is a good investment of the skilled volunteer’s time because it would give them the opportunity to make key contributions to a 501(c)(3) that has a partnership with Google, is established as providing robust and effective in-prison programs, and is set to scale to deliver transformative results to hundreds of thousands of people affected by incarceration.

Uncarcerated has the materials, time and staff commitment to successfully complete this project as follows: we have a full-time CEO who will partner directly with the volunteer(s), an existing website and the resources to further develop it, a Google AdGrants package, including Google Workspace, and available funding resources. Uncarcerated is ready to implement the volunteer work as our website is currently live.