Wix Website Functionality Improvements

We'd like someone to assess our website design, layout and aesthetic and make any necessary changes to improve its look and functionality. We currently use BetterWorld as our fundraising platform and would like to maximize its use by incorporating it on our website. Donations are also collected through Shopify and we're interested in whether this could/should be added to the website as well. Additionally, we need to optimize the website for mobile use and set it up with a Google Analytics account. The website is https://www.madeforfreedomfoundation.org

Our donors need a website that is user-friendly, engaging, and clearly communicates our organization’s purpose, mission, and impact. Unfortunately, we believe our current site does not meet these standards. As a result, we have paused all fundraising initiatives until critical improvements are made.

By enhancing the website, we’ll be able to fully utilize the powerful fundraising tools at our disposal—tools that are essential to supporting our mission. These upgrades will allow us to reengage our donor community and move forward with our fundraising goals to provide life-changing scholarships for survivors of human trafficking.

We had a consultation call with a Taproot volunteer who suggested:
• Eliminating static images from home page and using dynamic images, pop ups and videos instead.
• Taking the visitor on a journey through the site.
• Adding pictures of the centers we partner with and the work they do.

We also ran a "Website Wellness Report" through TechSoup. If you agree to take on the project, we'll email you the results.