Key Messages Development

We are searching for a volunteer who can lead the development of our key messages that communicate what we do, how we are different, and what value we bring to our stakeholders. Our ideal volunteer partner will be a creative communicator who is ready to dive into messaging strategy with our team!

We envision a set of key messages that we can use across media and marketing collateral (i.e., website copy, social media posts, infographics, brochures, email templates, etc.).

The first meeting will be an opportunity for our team to provide you with a briefing on our core stakeholders and goals as an organization. We will provide the volunteer with our existing communications and marketing materials. In our second meeting, the volunteer should present a first draft. We will provide feedback and at least one round of revision. We may work asynchronously for continued feedback, and in our final meeting together, the volunteer will deliver the final, copyedited version.

We have an amazing brand canvas with our belief, vision, mission, and key messaging for RAI overall. We are currently working at the regional level with multiple counties and are in the process of developing key messaging for this specific project - we have some amazing ideas but are struggling a little bit with making this succinct and not too terribly broad but impactful for our meeting attendees on 08/28 (and future regions). I am extremely organized, fun to work with, and our team (small team of 4).

We have been around for over a decade and serve the organizations that provide direct services. We are connectors and convenors. In this new evolution of our organization, we are moving towards a more localized and action-oriented approach - we just need help with that messaging. I have everything a consultant would need to engage with us. We have all of the parts, but we need help re-arranging them to help tell our story. I hope you can be a part of our work because, although it is serious work, we also have a great time creating and helping our local communities and local government agencies.

We will provide the volunteer with our existing communications and marketing materials plus other relevant background information. Our organization has clearly defined stakeholders and will provide that information to our volunteer partner. We have a designated member of our team available to work with the volunteer on this project. We will also make any of our program beneficiaries available for interviews. We have the approval and buy-in of our board who will be making the final approval of our new key messages.